OUR STORY

Sally and Albie Monterrosa, founders of The Boho Brand, built Boho from the belief that beauty is about more than appearance—it’s about how people feel, connect, and experience life together.

Drawing from their own backgrounds, family values, and love for community, they created Boho as a space where hospitality, creativity, and meaningful experiences come together.

Rooted in Montclair and Asbury Park, Boho was designed to contribute to the culture and energy of the communities it calls home. Every detail of the Boho experience is intentional—creating environments that feel welcoming, inspiring, and alive with creativity.

At its core, Boho is about bringing people together. Through beauty, design, and thoughtful experiences, the Monterrosas envisioned a brand that encourages connection, celebrates everyday moments, and creates spaces where people feel both cared for and inspired.

Their vision has always been to build brands that grow alongside the communities they serve—spaces that feel vibrant, human, and rooted in kindness.